Regional TV Campaign | BBDO Chile → Uruguay
A campaign developed in Chile for the Uruguayan market, aiming to promote the everyday benefits of paying with Visa Débito. The concept introduces a referee as the ultimate authority on cards — stepping into everyday situations to blow his whistle and remind people that paying with Visa saves you money (literally),
like getting 4% off VAT on all purchases.
like getting 4% off VAT on all purchases.
The tone is playful, but the message is clear:
Visa Débito gives you more for your money.
Visa Débito gives you more for your money.
Agency: BBDO Chile
Executive Creative Directors: Samer Zeidan, Marcelo Con
Creative Director: Diego Gómez
Copywriter: Julio Salazar
Art Directors: Cristóbal Acuña Santa María, Diego Torres
Production Company: Alaska Films
Director: Nico Stein
Post-production: Believe
Photography: Jota Velásquez
CG/Retouching: Gonzalo Arévalo
