Launch Campaign | Audible DE
As part of the launch for “Sandman: The Series” in Europe, we created an immersive activation in the heart of Berlin. The campaign included a 3D video displayed on the largest LED screen in Germany (Kurfürstendamm) and a photobox experience, where passersby could appear as characters within the Sandman universe.
I led the design direction, guiding the external agency throughout the process — from creative references and visual benchmarks to feedback rounds and final approvals. We worked under intense timelines, producing flyers, video content for the booth, and digital assets in just a few days.
The activation blended physical, digital and social elements, engaging press, influencers, and the general public — all while staying true to the dark, surreal tone of the series.
Campaign Director: Valerie Heitmann
Campaign Manager: Blanka Ringel
Creative Director: Lorcan Mulligan
Design Lead: Cristóbal Acuña Santa María
Copywriter: Emma Power
Production Agency: [m]STUDIO
