Thriller Genre Campaign | Audible DE
To promote Audible’s top-performing Thriller & Crime category in Germany, we created a genre campaign featuring bestselling author Sebastian Fitzek — one of the most recognized thriller writers in the country.
Fitzek acted as the face of the campaign, bringing authenticity and massive reach to the message.
I was in charge of the art direction, overseeing everything from the visual concept and shooting style to the on-set supervision during the commercial shoot in the UK with Sassy Plus. I also led the photo shoot direction, as well as the retouching and final crafting of promotional assets.
This was one of the most intense and rewarding productions during my time at Audible — combining brand storytelling with the cinematic tension the genre deserved.
Promotional Material
Behind the scenes
Campaign Director: Valerie Heitmann
Creative Director: Lorcan Mulligan
Art Director: Cristóbal Acuña Santa María
Copywriter: Emma Power
Production (Film): Sassy (UK)
Executive Creative Director: Nikki Gillespie
Producer: Chloe Beddoes
Executive Creative Director: Nikki Gillespie
Producer: Chloe Beddoes
Photographer: Dan Kennedy
