Product Launch | BBDO Chile
We developed the visual concept and launch campaign for Campanario Sparkling Sour, a sparkling twist on the classic Chilean pisco sour. The goal: introduce the product in a bold, fresh and celebratory tone.
The launch included TV, digital and key visuals for the brand’s rollout, combining vibrant art direction with a clear product promise — bubbles, flavor, and a spark of fun.
Key Visual Development
Agency: BBDO Santiago
Executive Creative Director: Marcelo Con
Creative Directors: Diego Gómez, Francisco González
Art Director: Cristóbal Acuña Santa María
Copywriter: María De Los Angeles Contreras
Production (Film): Procine
Post-production: Believe
