Product Launch | BBDO Chile
For the launch of Visa Signature in Chile, we created a campaign inspired by the Chilean expression “tirarse a la piscina” —which literally means “to throw yourself into the pool”, and is used to express taking a bold decision or leap of faith.
The idea: with Visa Signature and its premium benefits, you can feel free to make those important life choices with confidence.
The campaign showed different people literally jumping into an Olympic pool, each one representing a personal decision — from buying a motorcycle to getting married or going on a family trip. All brought together by the message: “Free to choose – Visa Signature.”
Agency: BBDO Chile
Creative Directors: Samer Zeidan, Marcelo Con
Creative Director: Diego Gómez
Copywriters: Julio Salazar, Piti Contreras
Art Director: Cristóbal Acuña Santa María
Production Company: Alaska Films
Director: Nico Stein
Post-production: Believe
Photography: Jota Velásquez
CG/Retouching: Gonzalo Arévalo
