Launch Campaign | Audible ES
Visual development for the Spanish adaptation of a US thriller series "Young Rich Widows"
originally released by Audible.
I was in charge of the art direction and conceptualization of the entire visual identity,
including the cover design, logo, and the trailer concept and look & feel.
The aesthetic was heavily inspired by the visual world of Pedro Almodóvar,
bringing together glamour, mystery and 1980s references to reflect the tone of the series.
bringing together glamour, mystery and 1980s references to reflect the tone of the series.
One of the main challenges was coordinating a photoshoot with four major Spanish actresses in a single day — which required detailed visual planning and the creation of an alternate cover version,
in case the portraits couldn’t be produced on time.
in case the portraits couldn’t be produced on time.
Alternative Covers
Promotional Material
Campaign Director: Ignacio Pereyra
Campaign Manager: María Ramos Barroso
Creative Director: Lorcan Mulligan
Design Lead: Cristóbal Acuña Santa María
Copywriter: Emma Power
Production Agency (ES): Carmela
Photographer (ES): Pedro Walter
