Promotional Campaign | BBDO Chile
For Paris Mobile — the smartphone category of Chilean retailer Paris — we created a humorous campaign around a made-up syndrome: #Smartinencia. The concept plays with the anxiety people feel when they lose their phones, dramatizing it through the character of Chilean actor Benjamín Vicuña.
The film shows him in absurd, emotional situations caused by the absence of his smartphone — because, as the voiceover says:
“You’d love to post about it… but your phone is gone.”
“You’d love to post about it… but your phone is gone.”
The campaign closed with a clear promise:
Paris Mobile has the best deals to help you recover from your #Smartinencia.
Paris Mobile has the best deals to help you recover from your #Smartinencia.
Agency: BBDO Chile
Creative Directors: Marcelo Con
Creative Directors: Diego Gómez, Francisco Manss
Copywriters: Julio Salazar, Piti Contreras
Art Director: Cristóbal Acuña Santa María
Jr. Art Director : Fabo Ovando Aburto
