Brand Campaign | BBDO Chile
A high-energy campaign featuring Chilean football star Alexis Sánchez and Gatorade’s mindset of never being satisfied. The commercial blends live action and full post-production environments to bring to life Alexis’ internal drive and vision of the perfect goal — even imagining a literal earthquake on the pitch.
As Art Director, I was involved from the conceptualization and creative development of the idea, through to the full post-production process. I led the visual execution on the agency side — coordinating with the production house and post team to ensure the final result stayed true to the creative vision. The film was shot entirely on a green screen stage, and most of what you see on screen was built in post.
Agency: BBDO Chile
Creative Directors: Samer Zeidan, Marcelo Con
Creative Director: Diego Gómez
Copywriter: Piti Contreras
Art Director: Cristóbal Acuña Santa María
Production Company: Acción
Director: Reca
Post-production: Believe
CG/Retouching: JP1985
